2019 has been a spectacular year here at Acrylic Digital. While we offer a lot of digital marketing services, developing a new website or updating an existing one is always one of our favourite things to do for our clients. Your website is the online hub of your whole business and all your marketing efforts. It’s the digital epicentre of everything, and as such it needs to be absolutely perfect. This year we’ve built and developed no less than 21 epic websites for our clients, we well as creating a new site for ourselves. That’s a lot of development, and we thought we’d end the year with a round up of everything we’ve been working on…
A Quick Look At Some Of The Cool Websites We Built This Year…
We provide a full range of website development, design, and branding services including website copy and SEO, yet all our clients are different and have unique needs for their businesses. Sometimes all that is needed is a branding update, or some new pages developing. Other times a full SEO overhaul is called for to ensure a site ranks on the SERPs as highy as possible. And sometimes, people come to us in need of a brand new site for a brand new business, or with an existing site so out-dated or poorly constructed by their original developers that a new site is called for. If you’re wondering how much work needs doing on your current site to whip it into shape, whether or not you should be getting a whole new site built, and exactly what Acrylic are capable of creating for your business, here’s every awesome website we worked on this year in a little more detail…
One of the first sites we worked on this year was our own (would have been rude not to, really). After Acrylic Creative and Advice IT merged we didn’t have a website for the newly created Acrylic Digital. This, as you can imagine, was a rather frustrating situation to be in (particularly for a digital marketing agency that specialise in website development!). So we created a completely new site for ourselves. The important thing to remember about website development is that you don’t have to do everything all at once. In fact, there’s a huge SEO benefit to regularly updating your site with new pages (as well as blog content), and making major updates to existing pages. All of our high-end SEO plans include regular updates, and we do recommend that clients build the main pages of a site at the outset (home, about, core services pages, contact, and any other cruicial elements), then slowly expand it. This is how we approached our own site, and new pages get added regularly. We’re also getting ready to give the core pages a bit of a refresh…
While our site was a complex build we often work on considerably simpler projects. Arete Digital are a digital marketing agency startup and needed a basic site to get themselves established. We worked on their branding, creating a logo, establishing their brand fonts and the types of imagery they wanted to use to represent their brand. The site was also built and designed, with copy written and optimised for search.
Crewe | Knutsford | Newcastle-under-Lyme | Sandbach
One of the largest websites we’ve worked on this year, Beeston Shenton are a long-standing client of Acrylic’s whose website has been in need of updating for a while. An extensive site with 70+ pages of content, they were looking for a fresh, modern site that simplified things considerably. Their top priorities were easy navigation, a clear brand message, and a more engaging new brand. Rather than overhaul their existing website we built them a new one from scratch. We’ve done extensive work on their rebrand, creating a new logo for them, bespoke icons to represent their services, and various other elements. The site has also been completely re-written and fully optimised for search. Work on the site isn’t yet complete, and like ours will be an ongoing project that we continue to add to on a regular basis.
Better Car Finance
It’s always great to work on a site for a brand new business, and we had just that opportunity with Better Car Finance. A local car financing company, BCF needed a clean, clear, simple site that showcased all the benefits of working with them. The site was designed, developed, written and optimised for search, with the core aspects of the brand established.
BluVida Precision Health & Wellness
Katy, Houston, Texas
The most complex and largest site we’ve worked on this year has been for one of our international clients. BluVida Precision Health and Wellness are a treatment centre with multiple locations all the way across the pond in the US. They came to Acrylic looking for Hazel‘s health and wellness expertise to write their new website, realised we had a lot more to offer, and decided to entrust us with all their marketing and development needs. We’ve loved working on this site, they offer a lot of very cutting edge, technology-driven treatments, and we’ve had a lot of fun representing all that tech and blending it with the wellness vibe. The site itself is huge, with multiple treatments and different locations to represent and optimise for.
Another long-standing client of Acrylic’s, Cadre had a complete website revamp and rebrand last year, and we’ve continued working on the site this year. The majority of this year’s work, however, has been the development of their shop rather than the main site. The way the shop was setup by their original developers was proving problematic for them from an SEO and functionality perspective. They needed individual product descriptions for each of the edge bandings they offer, but with such a vast catalogue the practicalties of doing this – partciularly when new ones are added so regularly – were a real issue. We devised a solution for this that restructured their shop and automated the creation of descriptions for their products using optimised template text that was generated to avoid duplicate descriptions appearing on different products (this is very bad for your SEO!).
Cheshire Bridal Boutique
Another website created for a local startup this year was Cheshire Bridal Boutique. As a new business they needed a very simple, clean site to work with initially, and we went through a couple of iterations before we found the perfect balance of modern, effectively optimised design, and the precise look and feel they wanted to achieve. Needless to say the finished site is one of the prettier ones we’ve worked on, with so many gorgeous dresses to show off.
Civil Claims Services
Another existing client we’ve been doing ongoing development work for this year, Civil Claims Services have needed a few updates and additional development of their existing site thoughout the year.
A site we built a couple of years ago needed some additional development work this year as we added a membership area to house a new five-part video mini course we created to act as a lead magnet for the site. Lead magnets are hugely powerful, giving people an incentive to subscribe to your email list so that you can market to them directly through newsletters, special offers and more. The problem with simply popping a ‘signup to my email list’ box on your site is that there’s really nothing in it for people. Offer them something of high value, that showcases your skills, and gives them immediate, actionable advice and they’ll happily subscribe. More than that, with the right nurture sequence in place to deliver your lead magnet and follow up with new subsribers, you have a powerful inbound funnel to convert people into sales and clients. Video is the most powerful form of content in modern marketing (that goes for everything from SEO to social media and particularly lead magnets), however, your website needs to have special functionality to effectively house something like a course. It needs to be protected so that only those who have actually subscribed can view it. Ideally you also need a way of timing the release of the videos to people once they join, so you have the opinion of allowing them to watch the whole course on signup, or staggering the delivery of videos so they’re only accessible at certain points.
Elite Performance North West
Another existing client’s website that needed ongoing work this year was Elite Performance North West. As they offer courses, classes, and various events the site regularly needs to be updated with all that’s currently going on in the exciting world of trampolining and gymnastics.
Fresh Hair Salon
A brand new website build for a well-established business, Fresh Hair Salon needed an eye-catching site that showcased various aspects of their genius with features like before and after images, and original photography. We spent a day at the salon getting shots of the staff at work and the space, and created a gorgeous site for them.
Knutsford | Congleton
When you have a lot of amazing products you need an effective way to showcase them. Glamorous Boutique were looking for just that – a way to easily display their gorgeous fashion items online. We created a simple new website for their products which can feed into their Facebook page and allow customers to buy from them directly, both on their site and on social. Double win!
A well-established construction company in Middlewich, Hough Construction had an existing website, however, they weren’t happy with how it was performing in terms of visiblity and SEO. The site itself was built several years ago, and rather than update an old site with numerous issues we built them a brand new, modern website that is fully optimised for search. With so many amazing projects they’ve worked on we quickly made the decision to avoid using anything but original photography on the site. Banners showcasing the various stunning buildings they’ve built and renovated are featured across the site, and we made portfolio feeds a central feature of most of the pages, with different categories for their various types of work. In addition to that, we had them round up the whole team for some group photography on-site at the office, and got some great shots of the team and their branded vans for use on the site. We also took individual photos of the management team to ensure the whole site had a completely consistent look and feel. The branding was kept very clean and simple, using the colours from their existing logo and ensuring plenty of white space and very easy navigation.
Mann & Van
Another local business with a website in need of a revamp, Mann and Van had an existing site that was out-dated and needed a little love. The new site features a cool animated van as the main banner and a much more modern design.
Old Rope Walks
A chain of high-end eateries, Old Rope Walks needed our help with a site for their restaurant at Dovedale Towers in Liverpool this year. We kept the design and style consistent with the sites built for their other locations, and focused on photography that shows off the gorgeous venue.
Ranger Electrical Services
All websites need regular updates, Ranger Electrical Services has had several this year, as we’re always on hand to tweak things when needed and update content.
This was another site that got a thorough facelift this year, with the development of a new logo as well as a completely new brand that highlights the ecofriendly benefits of electric chargepoints. We built several new pages for the site, including one dedicated to walking people through the installation process featuring a timelapse of one of their installs. We also integrated a lead magnet, in the form of a book, and inbound funnel into the site.
Another of our international clients, although these are based out of Northwich, Cheshire their properties are all based in Florida, a lot of developmental work was needed on Sungrove’s existing site this year to ensure all their properties were listed properly. While the core of the site hasn’t changed it now has much greater functionality and runs far more efficiently, while several issues that were plaguing them have been solved.
The Claim Point
Newly opened in Northwich town centre, The Claim Point needed a simple, effective website to get started with.
Rounding out the work we’ve done internationally this year, Think Mallorca are the first online real estate agent on the island of Mallorca and we developed a completely new website and brand for the Spanish startup.
Manchester | France
Marketing Xylem’s upcoming events in 2020 meant developing a whole new portal for them to use so people could find information, register, and provide essential details concerning their hotel and flight needs. We did such a good job of the English version we were asked to do the same for the French arm of the business.
Zen Buddy was one of our biggest development projects this year as we were not only creating a whole new website and brand, but also developed a brand new app. The website itself began as a simple, single-page design that showcased the brand values and what the app would be for. Once the app launched we switched that up to include a lot of animation of the app itself and additional pages providing more details on the various benefits of using the app.
Here’s To More Epic Websites In 2020…
As we enter a new decade we’re super excited to see what other amazing projects we get to work on for our clients. If your site is in need of a revamp, or you’re a brand new business looking to establish your online presence, we’re here to create the perfect new website for you. Take advantage of our development and design services, as well as complementary extras like SEO and professional website copy (essential if you want to rank well on search engines!), branding, photography and videography. Book a FREE consultation on the calendar below, and we’ll have a chat about how we can change the face of your business next year, and ensure you have the strongest possible hub for all your marketing efforts…
Co-founder and director at Acrylic Digital, Simon is a technical wizard and man of many hats. If he’s not busy building websites, coding, or creating apps Simon is very hands-on in all our projects and business development.
Get to know him...