The world of social media is ever-evolving, with new trends appearing constantly. As the world’s population spend most of their days on social media, it just makes sense to target customers this way. To stay a social wiz, it’s important to keep on top of these trends and get involved as much as possible. We’ve curated a list of the top social media trends of 2021 to help you get a head start on your strategies for the year. 

Top Social Media Trends 2021…

These top social media trends are the way forward to help increase your brand’s audience…

Live-Streaming…

Since the pandemic hit, live-streaming has taken priority over in-person events. With the majority of the population craving human interaction, live streams were the best, safest way to target consumers by providing that much-needed connection. From the amazing world of TikTok, to Facebook and Instagram lives and Twitch streaming services, live streams have gained an extreme amount of popularity which is expected to continue throughout 2021 and onwards. 

It’s been predicted that 82% of internet use will be used for streaming video by 2022, which means that now more than ever is the time to be jumping in at the deep end with streaming. 

Brand Inclusivity…

This one may be more of a movement rather than a trend, but it’s still important nonetheless. By embracing diversity through brand messaging, you can target various audiences which may not have been considered beforehand. Not only this, 70% of millennials have said they would opt for a brand which demonstrates inclusion and diversity over a brand which doesn’t. Being as inclusive as possible and getting involved is nothing but a good thing, bringing customers from all walks of life to interact with you. 

Speaking Out…

Consumers now care more than ever about brand values, especially when it comes to world wide policial, social and environmental issues. Brands who stay silent are likely to just get ignored, as 56% of consumers stated they do not respect brands which do not voice their opinions on important issues. This large percentage just goes to show how crucial it is to speak out on topics up for discussion on social media. 

Social Commerce…

Minimising the customer journey by shortening the steps they have to take to make a purchase is a great way to improve sales. Utilising the e-commerce side of social media available on Facebook, Pinterest and Instagram not only helps you to inform customers of what you have to offer, but also allows them to make a quicker purchase without even having to go to your website. As 87% of online shoppers believe social media helps them to make purchasing decisions, this is a huge sales market not worth missing out on. 

People-First Social Media…

Algorithms are set up to deliver relevant content to users. Therefore, an engaged community of followers is sure to help your social media skyrocket! By liking, commenting on and sharing your content, your followers are helping you to build an authority on social media. In turn, this should lead you to appear on more timelines, where you can then acquire new potential customers. This means that it’s now more important than ever to create engaging content which users can interact with. 

Ephemeral Content

Ephemeral content refers to any content which is only available for a short period of time before disappearing. Examples of this type of content includes Instagram and Snapchat stories. As consumer’s attention spans seem to be getting shorter, the way that they consume content is also evolving. To stay in the game, posting short and engaging content on your stories can help followers to quickly digest any messaging and understand what your business has to offer within a few clicks, without having to read a large amount of text, or having to leave the social media app of their choice. 

Influencer Marketing

As social media is currently dominated by influencers and it’s clear this isn’t changing any time soon, influencer marketing is a great way to reach out to potential audiences. However, rather than paying through the roof for a celebrity to endorse, brands are looking at groups of smaller influencers within their niche with a generally more engaged audience to work with instead. Working with relevant influencers could be the social media trend which you’re missing out on…

If you’re still unsure how to get your social media kick started then click in the corner to book a free consultation with one of our experts. 

Author Profile

Shannon Greenway
Shannon Greenway
Our Junior Copywriter Shann Greenway is a creative wordsmith. Blogging is her passion, and she spends most of her time writing and editing. As a self-confessed music addict, she loves reviewing albums and interviewing artists, a hobby and skill which transfers well into her role here.

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    Author Profile

    Shannon Greenway
    Shannon Greenway
    Our Junior Copywriter Shann Greenway is a creative wordsmith. Blogging is her passion, and she spends most of her time writing and editing. As a self-confessed music addict, she loves reviewing albums and interviewing artists, a hobby and skill which transfers well into her role here.