You have just started up your new business, you’ve set everything up that you possibly can to bring customers through the door including social media pages, posters, adverts and a website, but your online presence just doesn’t seem to be getting anywhere.
Upon closer inspection, you realise that your website can actually be kind of confusing to navigate and it doesn’t stand out amongst your competitors.
The question is, how do you spice it up?
By adding scroll triggered animations to your website, you can smash your web design, but it does need to be done correctly in order to have the desired results you were hoping to achieve.
How To Smash Your Web Design With Scroll Triggered Animations…
From brand storytelling to call to actions, you need to determine exactly what you want to get out of your website to figure out how you can achieve it. Continue reading to discover more on scroll triggered animations, what they are and why you should use them…
What Are Scroll Triggered Animations?
Scroll triggered animations are essentially exactly what they say on the tin. They are an effective web design creation that causes a page to become more dynamic and interesting. The elements of the page such as images, text and graphics become animated whilst scrolling through, which when done well can be an incredibly effective tool for grabbing a user’s attention.
Why Use Scroll Triggered Animations?
By giving users a more active experience, you are helping to guide them through the customer journey with visual cues. You can use scroll triggered animations to highlight specific parts of your web page and tell a story.
For example, let’s say that you want all of your new potential customers visiting your website to understand your brand story before anything else. You can format your ‘about’ section to animate in front of your user’s eyes first, drawing all of the attention to that before anything else on your site.
You can edit your pages in order of importance to appear in a specific way to appeal to your audience.
You should always remember that you only have a limited opportunity to engage your users, as users often stay on a page for 10-20 seconds before leaving. This means that you have just a few seconds to really interest your audience and get them to interact.
Humans are naturally physically attracted towards movement, so by making your website interactive with moving elements, you’re essentially making your website stand out from the crowd.
Not only that, when the elements of your page flow together to guide your customer through a journey, they will naturally gravitate towards whatever you want them to and they become less likely to become lost on your website. In turn, they are less likely to lose interest and you will stay in their mind when they need your product or service.
Great Scroll Triggered Animations Examples…
Are you looking to incorporate scroll triggered animations into your website but unsure exactly how to? Contact us below for a free consultation.
Our Junior Copywriter Shann Greenway is a creative wordsmith. Blogging is her passion, and she spends most of her time writing and editing. As a self-confessed music addict, she loves reviewing albums and interviewing artists, a hobby and skill which transfers well into her role here.