Have you ever needed to work quickly on an important project, however it takes ten times longer than it should have done, purely because you had to spend too long tracking down digital assets to help? This is incredibly common in the world of business and studies show that on average, 19% of a worker’s time is taken up searching for information needed to do their job. Of course, this is quite a high percentage, but why? A lot of businesses simply do not have effective digital asset management in place to keep their digital assets and information organised and their employees happy.
Here at Acrylic Digital, we’re discussing everything you need to know about digital asset management to help you keep your business running as smoothly and as productively as possible.
What Are Digital Assets?
Digital assets are collections of data that are self-contained, uniquely identifiable, and have value. In simpler terms, they are valuable pieces of information which businesses use to operate, market themselves and everything else in between. If they add value to the business and are digital, helping to improve online presence, they are digital assets.
Types Of Digital Assets…
For a little bit of context, these are some examples of types of digital assets:
- Word documents
- Graphics (such as logos and other brand assets)
Why Do Businesses Need Digital Assets?
Without digital assets, businesses would struggle to maintain a professional image online, or have online presence in general. Digital assets help to make up the core of the majority of businesses.
Imagine a business with no blog content, no photos or videos, no logo etc. It’d be a pretty boring business, right? Digital assets help businesses to build and maintain their brand, allowing them to become more appealing to potential customers.
Protecting Your Brand Assets & Intellectual Property…
Companies invest a huge amount of money in digital assets. Without proper management, they can be lost, stolen, plagiarised or worse. This is why it’s so important to ensure that your digital asset management system is up to scratch, secure and capable of protecting your brand assets.
Think about it this way, if you have all of your important assets floating around in emails and random folders, you can’t keep track of them all. This makes it easy for them to fall into the wrong hands and it would take you longer to notice this due to the lack of management within your assets.
What Is Digital Asset Management?
Digital Asset Management (DAM) is a system which is used to store, organise and share digital assets. Digital assets usually consist of images, videos, documents and other media.
Digital assets grow quickly within businesses as new content is constantly being produced.
Why Is Digital Asset Management Important?
Digital Asset Management is important to keep materials organised and maintain team morale as it keeps everything in one place to find, easily reducing confusion and complications. Also increasing the security and searchability of assets, it becomes easier to focus on what’s important rather than unnecessarily wasting time attempting to find the correct document to work on.
The Benefits Of Digital Asset Management…
Without digital asset management, the world of digital assets would get incredibly confusing, leaving you unable to work to the best of your ability. From general organisation to security and everything else in between, these are the benefits of digital asset management…
When you’re working away, the last thing you want to do is have to spend an hour searching for the right documents to be able to do your job effectively. Digital asset management ensures that all-important information is stored in one central location, making it easy to find what you need.
A well setup organisation system saves so much time and money, essentially as it allows workers to become more productive naturally. When locating the correct files and assets necessary to work well is simple, it allows your employees to focus on the task at hand with all of their attention, resulting in better results.
When you can work on your projects with ease and see all of the digital assets you need all in one place, it can enhance your creativity. This is due to the fact that you have more time to focus on your projects and therefore can spend more time thinking creatively.
Not only that, when everything is collated into one area, it can help you to picture your brand more clearly, spot what works well together and identify any branding which doesn’t fit in with the rest.
Without an effective digital asset management system, important assets are left floating around in emails with no clear structure as to who has access to what. By storing everything in a digital asset management system, you can change permissions and easily be able to see what access your team has and hasn’t got.
This can help you to ensure that all of your staff has access to what is important to them at a quick glance, rather than having to dig around and search for any information on access and permissions. It also allows you to protect all of your brand assets from becoming lost amongst emails, stolen or plagiarised.
Working without a digital asset management system can leave you confused and in need of structure. By storing everything in one place, it makes it more simple to find the latest documents and images and branding guidelines. This ensures that older versions of logos etc. aren’t getting used and only the most up to date assets are visible.
This is particularly useful when teams of employees are working from home, or from different locations such as different offices as it helps to streamline the entire working process. Everyone can access what they need to no matter where they are based, without having to mess around.
Does your business need an effective digital asset management system in place? Our sister site Acrylic IT can help with all of your digital asset management system needs. If you need help creating digital assets for your business, contact us for more information and book a free consultation below.
Our Junior Copywriter Shann Greenway is a creative wordsmith. Blogging is her passion, and she spends most of her time writing and editing. As a self-confessed music addict, she loves reviewing albums and interviewing artists, a hobby and skill which transfers well into her role here.