Websites are one of the best ways to put a face on your business and give people a window into what you do. But, with so many businesses having one, it can be hard to stand out from the rest and make an effective website design.

How can you create a website that is not only eye-catching but effective in driving business? This article will show you some helpful and effective tips on how to create a website design.


10 Tips in Creating a Website Design


1. Keep it Simple

The first rule of thumb in website design is to keep it simple. A cluttered, busy website will turn people off and make them click away quickly. When designing your website, think about what you want people to see and do when they land on your page. Then, design around that. Too much information or too many options can be overwhelming, so focus on the essentials.

Moreover, a simple website design is easier to navigate, which is important because people will be coming to your website from all sorts of devices, including smartphones and tablets. A complex website design that looks great on a desktop computer might be impossible to use on a small screen. So keep it simple, and your visitors will thank you.

When it comes to website design, less is more. Keep your pages easy to read and navigation straightforward, and you’ll keep your visitors happy. A well-designed website doesn’t need bells and whistles; it just needs to be effective. So focus on the essentials and leave the rest out. Your visitors will appreciate it.


2. Make It Easy to Navigate

Once you know what you want people to do on your website, make it easy for them to find their way around. Use clear and concise titles and labels, and organize your content in a logical way. Drop-down menus, breadcrumb navigation, and search bars can all help make it easy for people to find their way around your site.

Here are some ways you can make easy navigations:


Breadcrumb navigation:

The breadcrumb navigation is a great way to show people their current location on your website. By showing the path that they took to get to their current location, they can easily backtrack if they need to.


Drop-down menus:

Drop-down menus are a great way to organize your content in a logical way. By allowing people to select from a list of options, you can make it easy for them to find what they’re looking for.


Search bars:

Search bars are a great way for people to quickly find what they’re looking for on your website. By allowing them to search for keywords or terms, you can make it easy for them to find the information they need.


Always remember that navigation is one of the most important aspects of your website. By making it easy for people to find their way around, you can make sure that they have a positive experience on your site.


3. Use High-Quality Images

People are visual creatures, so using high-quality images on your website is a must. Make sure any photos or graphics you use are clear and sharp, and add captions or text to explain what they are. People should be able to understand what your business is about just by looking at the images on your site.

When adding images, make sure you also use alternative text (or “alt text”). This is a short description of the image that is displayed if the image can’t be shown for some reason. It’s also used by screen readers, so it’s important for accessibility.

Here are more tips for using high-quality images for your website:


  1. Use images that are relevant to your business and your content.
  2. Make sure the images are of high quality and have a good resolution.
  3. Use alternative text for all images, so they can be accessible to everyone.
  4. Add captions or text to explain what the images are about.
  5. Choose images that are visually appealing and easy to understand.


By doing these tips, you will achieve website goals and have high-quality images!


4. Choose the Right Colors

The colors you use on your website can have a big impact on how people perceive your business. Different colors can evoke different emotions, so choose ones that fit the message you want to send. For example, blue is often associated with trustworthiness and reliability, while green can represent growth and new beginnings.

Moreover, choosing the right colors can also make your website more accessible for people with colorblindness. For example, using a blue-and-yellow color scheme could make it harder for someone with deuteranopia to read your content.

If you’re not sure which colors to choose, here are some color palette suggestions you might want to try.


  1. Blue and green
  2. Yellow and orange
  3. Red and purple
  4. Black and white
  5. Blue and orange


Keep in mind that your color theme on the site will highly effect your overall branding. If you’re not sure which route to take, try thinking about what kind of feeling you want your website to evoke. From there, you can start narrowing down your color choices until you find the perfect palette for your business.


5. Use typography

Your website’s typography says a lot about your business. Choose fonts that are easy to read and pair them thoughtfully for contrast. Stick to a limited number of fonts so as not to overwhelm visitors, and make sure the font size is large enough that people won’t have to strain their eyes to read it.

If you’re not sure how to do typography, here are some helpful tips:

– Use a font size that is large enough to be easy to read, but not so large that it looks out of place.

– Use a limited number of fonts so as not to overwhelm visitors.

– Make sure the font you choose is easy to read.

– Use typography to contrast different elements on your website.


Always remember that users come to your website to find information, so make sure your typography is easy to read and informative. Using these tips, you can create beautiful, readable typography for your website.


6. Add White Space

In keeping with the rule of “less is more,” adding white space to your website design can help create a feeling of openness and calm. Too much text or too many images can be overwhelming, so break things up with empty space. This will also help direct people’s attention to the most important parts of your site.

White space is important for several reasons. One, it makes the page easier to read. Two, it breaks up sections of text and makes them more digestible. Three, it helps guide the reader’s eye to the most important parts of the page. And four, it can make a page look more open and airy, which can be calming.

Adding white space to your website design is a simple way to create a more effective and user-friendly site. If you have too much text or too many images, breaking things up with white space will help. It will also help direct people’s attention to the most important parts of your site. So don’t be afraid of a little empty space—it can actually be quite helpful!

Here are more tips when adding white space:

  • Use margins and padding to add space around elements
  • Create negative space with aligned elements
  • Use whitespace to group related items
  • Be careful not to overuse whitespace

Too much of anything is never a good thing and that includes white space. You want to use it effectively to create balance and visual interest. Be careful not to overdo it or your site will look unfinished.

When in doubt, err on the side of less whitespace. You can always add more later if you need to.


7. Use Testimonials

Including testimonials on your website can be a great way to build trust with visitors. Choose ones that are relevant to what you do and that paint your business in a positive light. Be sure to include the person’s name and title, as well as a photo if possible.

There are a lot of advantages to putting testimonials on your website. Here are some of those benefits:


It adds credibility.

As users, they will always seek some proof that what you are offering them is true and not just another scam. Having testimonials gives your potential customers some validation that you are, in fact, telling the truth and that other people have had success with your product or service.


It establishes social proof.

The more testimonials you have on your website, the more likely visitors are to believe that others have purchased from you and been happy with their decision. This is especially effective when the testimonials come from well-known or respected figures in your industry. If big names vouch for you, potential customers will be more likely to trust you as well.


It boosts conversions and sales.

At the end of the day, the goal of having a website is to generate leads and sales. By including testimonials on your site, you can increase the likelihood that visitors will take the next step and buy from you.


If you’re not sure where to start, here are some ideas for types of testimonials you could include:


Customer testimonials. These are quotes from actual customers who have used your product or service. If possible, include their full name, title, and company, as well as a headshot.

Case studies. A case study is a more in-depth look at how your product or service has helped a particular customer achieve their goals. These can be especially effective if you’re targeting businesses or other organizations.

Testimonials from experts. If you have any well-known or respected figures in your industry who have used your product or service, their testimonials can carry a lot of weight.


8. Include an About Page

An about page is a great way to give visitors a sense of who you are and what your business is all about. Include information on your history, your team, your values, and anything else that will help people understand what makes you unique.

When you make an About Page, make sure to:

  • Make sure to include a brief history of your business. After all, people want to know how you got started and what inspired you to create your company.
  • Be sure to introduce your team members. People want to know who they’ll be working with if they decide to do business with you.
  • Highlight your company values. What are the guiding principles that drive everything you do?
  • Don’t forget to tell visitors what makes you unique. What sets you apart from your competitors?

By following these tips, you can be sure that your About Page will give visitors everything they need to know about your business.


9. Make It Mobile-Friendly

More and more people are using their smartphones and tablets to access the internet. So, it’s important to make sure your website is mobile-friendly. This means designing it to work well on small screens and with touch-based input.

If you want people to be able to use your site while they’re on the go, you need to make sure it’s easy for them to do so.

In addition, Google has announced that mobile-friendliness will be a ranking factor for search results. This means that if your site isn’t designed for mobile devices, it could rank lower in search results. Making your site mobile-friendly can help you reach more people and improve your chances of ranking higher in search results.


If you want to make your site mobile-friendly, there are a few things you can do:


  • Use responsive website design: This is a type of website design that makes your site look good on all devices, including small screens.


  • Use large font sizes: Small font sizes can be hard to read on small screens. Using larger font sizes can make your content easier to read.


  • Use touch-friendly buttons and links: Touch-based input can be tricky, so make sure your buttons and links are easy to tap.


  • Use images wisely: Images can be a great addition to your content, but they can also slow down your site. Make sure to use images judiciously and compress them for faster loading times.


Making your site mobile-friendly can help you reach more people and improve your chances of ranking higher in search results. So if you haven’t already, take some time to make your site more mobile-friendly. It could make a big difference for your business.


10. Optimize for SEO

Search engine optimization is vital for any website if you want people to be able to find it. Make sure your site is using the right keywords and phrases, and that your content is relevant and informative. The more visible your site is, the more traffic you’ll get.

Moreover, SEO is highly beneficial for generating leads. People who find your website through a search engine are already interested in what you have to say since they’ve been actively searching for information on the topic.

SEO can be a complex and time-consuming process, but it’s worth it if you want people to be able to find your site. Here are some SEO tips you can apply to your website:


1) Use relevant keyword

Use relevant keywords throughout your site, including in the title, header, and content. This will help search engines understand what your site is about and index it accordingly.


2) Optimize your title and meta tags

Your title and meta tags are important elements of your website’s code. Make sure they’re optimized for SEO so that search engines can properly index your site.


3) Create quality content

Content is king when it comes to SEO. Make sure your site has informative, well-written articles that are relevant to your keywords. The more high-quality content you have, the better your chances of ranking well in search results.


4) Promote your content

Once you have quality content, promote it through social media, email marketing, and other channels. This will help get your content in front of people who are interested in what you have to say.


5) Build links

Links are important for SEO. The more high-quality links you have pointing to your site, the higher your site will rank in search results. Focus on building links from other websites that are relevant to your niche.


SEO is an important part of any website’s success. By following the tips above, you can optimize your site for better visibility and lead generation.


How SEO Works

SEO is a short form for “Search engine optimization”. It is a long-term marketing strategy employed in order to improve a website’s visibility and organic search results in google and other global search engines.


SEO works to make a website more visible in google searches by optimizing the site for specific keywords that people are searching for. The goal of SEO is to rank as high as possible for relevant keywords so that when potential customers perform a google search, your website appears as one of the top results.


In order to achieve this, SEO employs a number of strategies including on-page optimization ( such as adding relevant keywords to titles and Meta descriptions) , off-page optimization (such as link building and social media engagement), and technical SEO (which deals with the website’s overall structure and code).


When done correctly, SEO can be an extremely effective way to improve a website’s visibility, organic traffic, and ultimately, sales. However, it is important to note that SEO is a long-term marketing strategy, and results often take months or even years to achieve.



Creating a well-designed website doesn’t have to be complicated or time-consuming. Just focus on the basics and keep things simple, and you’ll end up with a site that looks great and is easy to use. Your visitors will appreciate it, and so will your bottom line.


Author Profile

Simon Nadin
Co-founder and director at Acrylic Digital, Simon is a technical wizard and man of many hats. If he’s not busy building websites, coding, or creating apps Simon is very hands-on in all our projects and business development.
Get to know him...

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    Author Profile

    Simon Nadin
    Co-founder and director at Acrylic Digital, Simon is a technical wizard and man of many hats. If he’s not busy building websites, coding, or creating apps Simon is very hands-on in all our projects and business development.
    Get to know him...