If you have big plans for your online business, you will surely have started looking for digital solutions to help you achieve all the goals you have in mind.
That’s when you came across the two pillar elements of digital marketing: SEO and Content Marketing.
While the first sounds extraordinarily technical and challenging to understand, the second might even look so easy you don’t see the point in asking for an agency’s help. After all, you like your offerings, and you are naturally good at marketing them, right?
And that might lead you to the big question: in the epic content marketing vs SEO battle, who would win? Follow us to find out…
Content Marketing VS SEO Work: A Harsh Truth
One of my best friends, who later became one of my first clients, is a famous author and award-winning writer. They clearly know their way around words and, after they convinced me to stay at home during one of the few sunny days of last year just to read their new novel, I’m pretty positive that they can write better than anyone else I know -myself included.
A couple of years ago, they wanted to launch their own blog dedicated to their usual readers. It was meant to contain short stories, writing tips and book reviews. In short, everything you could wish for from a blog of that niche.
Yet, their blog was experiencing lots of trouble getting traffic or even getting correctly started.
The content was terrific, masterfully written and, in my friend’s opinion, there wasn’t a single reason for their massive fluke.
They did receive sporadic visits from some of their loyal readers, but apart from that, absolute radio silence.
Then they asked me to take a look at it. What was wrong with that? Apparently nothing. The content was there, it was well written, my friend had specific goals in mind… Wait, they didn’t know the darndest thing about SEO, and when confronted with the dedicated sections on their blogging platform, they simply decided to take a guess and invent everything, from URL to keyword.
Of course, it was a recipe for failure: the blog wasn’t even ranked! How was their audience supposed to find it? It didn’t even show up on the first page of search results!
That’s when we talked. Together we started working on their strategy and overall image, and now they are finally starting to reach the results they were hoping for in the first place.
What Is Content Marketing?
You have created a winning product that you want to sell or, like my friend, have a service that you want to offer to your audience. The best way to do so it’s to write -or create, in the case of videos or infographics- something about it. And that is content. Content marketing is a form of marketing that uses content as the primary means for attracting and engaging a target audience. This can come in all the forms and shapes that your mind can create, from blog posts to social media posts and youtube videos or even TikToks.
It’s a creative process that requires a certain amount of analysis of several factors, such as who your target audience is and where you should post your content.
And Why Do You Need It…
It’s pretty easy to understand why you might need to invest in a content marketing strategy. First thing first, no matter how good your products are, they are not gonna sell themselves. Instead, your audience needs a description of what you offer in a language they can understand. By doing that, you can guide your audience through all the buyer journey stages in a fun and engaging way.
But also, because nobody in their right mind would ever buy something they don’t know anything about!
SEO: All You Need To Know To Boost Your Traffic
SEO is something you must be aware of as it’s the only recognised and ethical technique to drive your target audience to visit your website without paying an excessive amount of money in pay per click campaigns.
If content marketing is an incredibly creative process, SEO is a technical and precise task that leaves little room for fancy details.
It’s either done right or wrong; there’s no aesthetic to it.
And yet, it’s beneficial as recent statistics show that highly ranked websites have formidable chances of getting your users to purchase something from you.
SEO will help you stumble on your users’ research pages and, if done correctly, will help you convince them to buy what they need from you.
The right SEO strategy consists of different steps, from keyword optimisation to traffic analysis.
This brings us to our next big and epic question…
Content Marketing vs SEO: Which One Is The Winner…
If you had to bet on one, who would you choose? Content or SEO? Well, in any case, you would be massively wrong. Sorry to break it to you this way.
Relying on only one or the other would just mean one thing: losing an incredible amount of money for nothing. No results, no rankings, no conversions, no customers. BOOM!
Trying to get a website to work on SEO only would be like setting up the most technological and appealing store but forgetting to actually fill it with anything at all. So the customers come and, as quickly as they do, they leave as you have nothing to offer to them.
On the other hand, a website that tries to work on content is like a complete mess of a shop where you can hardly find what you are looking for.
So… What Should You Do?
There is no success without a proper combination of SEO and Content Marketing appropriately done. And that’s a fact.
That’s why the best thing you could be doing is to work on a strategy that combines both of them efficiently and can deliver you the best of results. By doing that, you could focus on…
#1 Analysing Your Target Audience
Knowing your target audience for both SEO and Content Marketing is essential, as you can’t simply take a guess and hope for the best. SEO needs to lead a proper target analysis before starting, but it can also offer the tools to do so, and that is why you need it.
#2 Keywords Done Properly
We talked a lot about keywords, and you might have already guessed that they’re something you have to mention in a written sentence. But they also need to be done correctly, as you can’t simply throw them around in a post mindlessly and hope that you will deliver some quality content. Unfortunately, it doesn’t work that way!
At the same time, someone that is extremely good at writing content might not be aware of the keywords they need to use on a post, and that is why an SEO specialist and a Content Writer need each other to deliver the best result; that is…
#3 Write Amazing Content That Can Help You Get Rich
Content quality is one of the pillars of good rankings and customer satisfaction. And quite rightfully so!
The better you write, the better your results are going to be. But to do so, you also need to be prepared to optimise your content using the proper format, with the right keywords and know how to direct it to the right audience.
That can be achieved through a joint venture of SEO and Content Marketing.
#4 Building Brand Awareness
When investing in a new strategy for your business, the first thing that you might want to do is to build your brand image and work towards gaining brand awareness. Simply put, you want everyone in your target audience to be able to easily recognise you and what you do and trust you.
To do that, you need to combine the right SEO strategy and some killer content, as you can’t correctly use one without the other.
While you build your image and tone of voice through the power of the correct copy, the SEO strategy will get everything that you post optimised for search engines, enhancing your overall accessibility.
#5 Gaining Authority
Authority is fundamental to gain your customers’ trust and gain higher rankings. But while there’s no automatic algorithm that can guarantee you to become an authoritative figure in your field, you can quickly achieve this by consistently crafting the relevant posts and optimising them for your audience to easily find them.
This is a win-win, as Google positively values reliable and trustworthy websites in its rankings.
#6 Get The Right Visibility
Think of SEO as a bait through which your target audience can reach you. Once you’ve gained their attention, you have to engage them. By writing engaging content optimised for search, you will boost your visibility while keeping your readers attracted, engaged and delighted.
#7 Enjoying Your Revenues
This is probably the best possible outcome of a successful joint SEO and Content Marketing venture: ROI. However, both these strategies can represent a high investment at first, and that is why you might want to optimise your chances of getting good revenues out of it.
The best way to do that is to combine the sharp effectiveness of SEO with the attractiveness of creative content: through that, you will be able to achieve all of your brand’s goals.
The Only Thing You Must Choose NOW…
You mustn’t choose between content marketing and SEO. As a matter of fact, to be successful, you need them both equally. But there is, in fact, something you must choose now, and it’s the right digital agency for your business. So find the one for you and stop worrying about this! Start your journey by booking your free consultation with us, and let’s see what we can do together.