You feel like you’re trying everything to get your brand name out there, but nothing seems to be causing the traction which you so eagerly anticipated. You’ve set up social media pages, made a blog and created a website… but why is it not working as well as you hoped? Unfortunately, that’s just the beginning of a great content marketing strategy and it needs to be followed up with some unique, creative campaigns to really get the ball rolling. 

Where exactly do you start with creating a successful campaign? You should take inspiration from existing content marketing examples which have done well, reverse engineer their thought processes behind it and attempt to recreate it for your own brand in your own way. 

Here at Acrylic Digital, we’ve curated a list of 17 of our favourite marketing campaigns to help you understand more about the world of marketing. Continue reading to discover more…

17 Content Marketing Examples (And How To Steal Them) 

There are so many ways in which content marketing can be used to draw attention to your brand, and it all comes down to creativity. Thinking about what your consumers want can help you to create an awesome campaign that works for your business. We’ve put together a list of some of our favourite content marketing examples to inspire you. 

1. Spotify’s Wrapped…

Spotify utilises customisation to appeal to their customers, and it works. Their Wrapped campaign personalised each customer’s Spotify account by providing an overview of listening habits in a story-like fashion. They also provided an option to share sections of it on social media which was a huge success, causing an influx of Spotify users posting their overviews online. 

Even if you don’t have Spotify, at the end of the year you’re guaranteed to see at least one post from your friends or family about their musical taste courtesy of the app. 

2. Headspace’s YouTube…

Meditation can be confusing and even daunting to beginners, which is why Headspace altered their content marketing strategy to make it more relatable. They publish relaxing videos utilising animated graphics on YouTube to explain how to meditate effectively. 

The result? 

The Headspace app then becomes useful to millions more people as they understand more about meditating and attempt to try it themselves. A simple explanation video on how to use a product or service can be content magic when used in the right sense. 

3. Superdrug’s Beauty Standards…

Using emotion to target customers, Superdrug really rocked the boat on this one. By asking 18 graphic designers from around the world to photoshop a model’s photograph to meet their countries beauty standards, they raised awareness of the ridiculous standards people are expected to meet to feel beautiful. Not only that, they gained a tonne of traffic to their site because of the campaign, all by appealing to people’s emotions. 

4. The Home Depot Blog…

Blogging is always a great way to gain more customers, but the way The Home Depot creates their blog works exceptionally well. They let their customers be guest writers on their site, explaining tips, tricks and ideas for home improvement. This works so well for them as it provides first-hand, relatable information from other customers, building trust for prospective customers who can then see how things work. 

5. Lush’s Behind The Scenes…

Everyone knows about Lush, with their natural products, ethical values and quirky, colourful products. But how exactly did they get so big? Lush combines a range of content marketing techniques, but one of the most powerful is their behind the scenes posts on social media. By sharing the creation of their products, they’re building a sense of community and trust with their customers due to the sheer transparency of the brand. 

6. Charmin’s Sit Or Squat…

Charmin have always leaned towards humour as their marketing strategy, which shines through with their Sit Or Squat app. Designed to show customers clean public bathrooms in their area with reviews on each bathroom, it provides a useful service whilst helping to increase brand awareness. 

7. Coca Cola’s Share A Coke…

If you don’t recognise this campaign, you must have been living underneath a rock. Taking some of the most popular names and putting them onto the sides of bottles made people go absolutely crazy for Coke, despite there being no difference except the design on the bottle. 

But why exactly did this content marketing campaign do so well? 

The answer is personalisation. Coke made their product personal to the consumer, making shopping for a bottle a way more exciting experience. 

8. Glossier’s Community…

Cult beauty brand Glossier utilise their community of trusty followers as brand advocates. Their products speak for themselves and their customers love them, which becomes clear when scrolling through their social media feeds. Glossier makes the most of this customer-made content by consistently sharing it, whilst also mixing in their brand values and new launches. 

This community feel can be recreated by making the most of user generated content. 

9. Blendtec’s Will It Blend…

Blender company Blendtec knows that their products need spicing up a little to attract attention and stand out from the crowd, and that’s exactly what they’ve managed to do. Creating a series of videos of them blending random objects, their ‘Will It Blend?’ has attracted a huge audience who simply just find it satisfying to watch. So how does this work? Well, next time the viewers need to invest in a blender, Blendtec will come to mind. 

10. Levi’s Seven Days…

Designed to reject fast fashion, Levi’s created a Seven Days Seven Ways campaign. The concept was to urge customers to style their same pair of jeans a different way each day of the week. In turn, this encouraged customers to not only wear their jeans more often, but also to share their fashion styles on Instagram with the brand. 

This worked great as more people began digging out their jeans to share their outfit choices on their social media accounts, raising brand awareness. 

11. Four Seasons Magazine…

Luxury travel brand Four Seasons offers an online magazine which is filled with articles on travelling, including everything from the benefits of travelling to snaps from customers. They have a call to action on the page encouraging people to share images of their travels. This encourages those who are simply interested to purchase as they can see the luxuriousness of the trips away from user generated content. 

12. Go Pro’s Visuals…

Visual content is incredibly powerful, especially when compared against plain text posts. Go Pro knows this and has used it to their advantage which quite clearly works! They know that their customers are interested in high quality photographs and videos, so that’s what they provide. 

They also use incentives to get customers to send in their own snaps to share on social media, encouraging them to post and tag the brand, therefore increasing brand awareness. 

13. Ikea’s Ideas…

On the Ikea blog, there is a section available called Ikea’s Ideas. This contains plenty of ideas from Ikea employees and customers on how to best customise your space to accommodate for what you need. This is great content marketing as it becomes relatable to all customers, allowing them to get involved easily with their own creations. 

This is a great content marketing example as it’s so easy to recreate with almost any business. 

14. Getty Museum’s Recreations…

Thinking outside of the box, Paul Getty Museum in Los Angeles asked people to recreate some of their art masterpieces on display with common household objects. Some of the results are hilarious and it was a great way to get plenty of user generated content. 

15. Chipotle’s Burrito…

Harnessing celebrity star power, Chipotle teamed up with extreme skater Tony Hawk to release an exclusive Tony Hawk burrito. Not only that, they added extra incentive to purchase it by providing early demo access to the newest Pro Skater game too. As far as content marketing examples go, this is one great campaign as it shows how you can add extra value to your products as well as how to use celebrity endorsements and collaborations effectively. 

16. SEMrush’s Webinars…

Regularly hosting ‘5 hours of’ webinars, SEMrush are supplying customers with plenty of long-form extra content. This shows that customers are more invested than you may originally have thought, especially when you’re providing useful content. 

17. McDonald’s Questions…

McDonald’s in Canada created a campaign which was all about educating on their products. They did this by taking on a challenge of answering all of their customer’s questions. It helped to change public perceptions on their food just from pure honesty alone. 

You can recreate this quite easily by offering customers the opportunity to question you on your products and services. You’ll then be remembered as an informative brand, and being remembered is great for building brand loyalty. 

Want to kick-start your business with content marketing but unsure on how to get started? Contact us below for a free consultation…

Author Profile

Shannon Greenway
Shannon Greenway
Our Junior Copywriter Shann Greenway is a creative wordsmith. Blogging is her passion, and she spends most of her time writing and editing. As a self-confessed music addict, she loves reviewing albums and interviewing artists, a hobby and skill which transfers well into her role here.

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    Author Profile

    Shannon Greenway
    Shannon Greenway
    Our Junior Copywriter Shann Greenway is a creative wordsmith. Blogging is her passion, and she spends most of her time writing and editing. As a self-confessed music addict, she loves reviewing albums and interviewing artists, a hobby and skill which transfers well into her role here.