When you’re watching TV, which adverts draw your attention… the boring repetitive ones filled with text which all seem to blend into one another, or eye-catching animations? The brain is naturally programmed to pick up on visuals with this type of information processed 60,000x faster than text, so the animations are generally more engaging, even if they’re advertising something you’re not interested in. Animated video marketing has come a long way since it began and is now a key marketing tool which can take your brand to the next level. That’s why we’re discussing why animated video marketing is the talk of 2021, as well as how to use it. 

Why Animated Video Marketing Is The Talk Of 2021…

92% of marketers stated that video is an integral part of their marketing strategy in 2020, with this statistic expected to increase year after year. But why exactly is video marketing so important? Continue reading to discover more.

Adds Personality…

Animated video marketing is a surefire way to add personality to your brand. When it’s been done correctly, it can be an effective marketing strategy to draw people in and make it easy for audiences to be able to establish an emotional connection with your brand. Animation evokes emotions which resonate with viewers. 

Be Seen, Heard And Understood…

Digesting video content is one of the easiest ways to process complex information. As the most attention grabbing form of marketing (think what makes you slow down your scrolling on social media), it’s sure to get you seen. Similarly, you can get your brand stuck in people’s heads by using catchy audio, voiceovers and sound effects. Customers will appreciate the effort made to create a video, making any information easier for them to understand, whilst leaving a lasting impression. 

Advertises Brand Values… 

When creating video content, it’s a great opportunity to advertise your brand’s values, passions and messages. You can use your voice to portray any messaging you want to share with your audience. 

How To Use Animated Video Marketing…

Now you know why animated video marketing is so popular, you can discover exactly how to use it for the best results. 

The Rise Of TikTok… 

Video platform TikTok has become increasingly popular, with 689 million users worldwide. This makes it a great platform for advertising your brand. Known for it’s short interactive videos and trend setting clips, this accessible app is a great place to start with animated video marketing. 

Utilise Your Audience…

It is estimated that the average person will spend 100 minutes every day watching online videos in 2021. Whether that be on YouTube, TikTok, Instagram Reels, Facebook videos etc. it’s a huge market to be able to tap into. Engage your audience by providing high quality, branded video content to all of your social media platforms, drawing in both new and existing customers. 

Strong Branding…

Of course, you can’t just throw together any old video and expect it to perform well, you must plan carefully. Aim to select colours and visuals that fit your brand, whilst consciously choosing audio which portrays your brand well. Everything which you create should reflect your brand so that when the video is watched, your brand is their first thought. 

If you want to amp up your brand’s content with animated video marketing but you’re unsure exactly how to do this, you can contact us below for a free consultation. Here to help, we can create the best content you could imagine.

Author Profile

Shannon Greenway
Shannon Greenway
Our Junior Copywriter Shann Greenway is a creative wordsmith. Blogging is her passion, and she spends most of her time writing and editing. As a self-confessed music addict, she loves reviewing albums and interviewing artists, a hobby and skill which transfers well into her role here.

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    Author Profile

    Shannon Greenway
    Shannon Greenway
    Our Junior Copywriter Shann Greenway is a creative wordsmith. Blogging is her passion, and she spends most of her time writing and editing. As a self-confessed music addict, she loves reviewing albums and interviewing artists, a hobby and skill which transfers well into her role here.